Samsung Mobile Summary: Samsung is trying to do to Apple what Apple did to Microsoft: Make the other guy look a lot less cool.
Samsung is taking the gloves off in its smartphone battle with Apple in a series of quirky ads that do make you chuckle. The big question is whether lines like “dude you’re a barista” and shots at iPhone 4S battery life can sway smartphone fence sitters.
In the world of tech you sometimes get the impression that there are no Apple fence sitters. People love Apple or they hate it. The reality is that most of us are more agnostic. Samsung’s ads mock the fanboys and tout the Galaxy key strengths: 4G, large screen and style.
Apple would obviously counter with Siri, a more integrated OS and a more powerful ecosystem.
You get the idea: There isn’t one phone to satisfy everyone. That’s what makes Samsung’s ads, which have pretty much gone viral today, so interesting. Samsung is trying to do to Apple what Apple did to Microsoft in its “I’m a Mac, I’m a PC” commercials. The goal is to make the other guy look a lot less cool...